Carrefour and CFAO Retail have launched a new campaign in Yaoundé to promote locally made products as the retailer deepens its reliance on Cameroonian suppliers and consumers increasingly buy domestic brands.
Since May 7, the Playce hypermarket has hosted a new edition of the “Made in Cameroon Fortnight,” a two-week commercial campaign designed to promote local products and strengthen their presence on store shelves.
Beyond the promotional aspect, the event highlights the growing role local products now play in Carrefour’s business model in Cameroon.
According to the retailer, products made in Cameroon now account for 40% of its food assortment and 23% of all products sold in stores.
Carrefour and CFAO Retail also say local sourcing has become a central part of their supply chain strategy.
The companies work with about 300 Cameroonian producers, who together account for roughly 75% of suppliers used by the retailer.
Local products now represent far more than shelf space.
According to Carrefour, domestically made goods generate 45% of food sales and account for 75% of food volumes sold in stores.
This year’s campaign highlights five sectors: food processing, cosmetics, fashion and accessories, traditional medicine and digital products.
The program includes exhibitions and promotional sales designed to increase consumer visibility for local brands and businesses.
Through the initiative, Carrefour and CFAO Retail aim to position made-in-Cameroon products not as a niche offering, but as a core driver of modern retail growth in the country.
BRM
