A new digital platform designed to promote local products and connect consumers with nearby services was officially unveiled last week in Yaounde during a ceremony that brought together companies, service providers and local producers seeking to expand their reach in Cameroon’s evolving digital economy.
The platform, called Nkwel, was presented during a demonstration session attended by individuals, businesses and producers from different sectors of the economic ecosystem. Developed to simplify access to everyday services, the application aims to link users directly with service providers, enterprises and local producers.
Participants at the event observed how the application allows customers to access a wide range of neighbourhood businesses including restaurants, bakeries, catering services, markets and other service providers. Through the platform, users can place orders remotely, choose home delivery or opt for collection at the vendor’s premises.
The system also allows customers to track their orders in real time, from preparation to delivery, providing visibility on the progress of each transaction.
Davis Ndjana Mengue, promoter of the platform, said the initiative was designed to support local economic actors while modernising consumer habits.
“We want to bring people closer to their favourite shops while offering them time savings and a simplified experience,” he said during the presentation in Yaounde.
According to the promoter, the application was conceived about six months ago and is positioned as a digital bridge between customers and nearby businesses.
Developers say the digital payment system embedded in the application encourages cashless transactions, although cash payments remain possible.
Accessibility was also presented as a key feature of the platform. The service is available through a mobile application as well as a web-based interface. According to its promoters, it can also operate without an internet connection, an option intended to expand its use in areas where network coverage may be limited.
According to the developers, the platform combines order management, digital payments and direct connections between consumers and local businesses, which they say could help streamline neighbourhood commerce and contribute to the digitalisation of proximity services.
Mercy Fosoh
