(Business in Cameroon) – MTN Cameroon continued its strong commercial performance in 2025, reporting a 20.4% year-on-year rise in revenue for the first nine months of the year, the group said in its report for the period ended Sept. 30.
The subsidiary generated 9.87 billion rand (about 321 billion CFA francs) in revenue, up from 8.19 billion rand (268 billion CFA francs) a year earlier.
MTN Group attributed the results to stringent commercial execution and sustained market leadership. The report also noted that MTN Cameroon’s EBITDA margin improved by 4.9 percentage points to 44.2 percent, supported by strong revenue growth and targeted cost-efficiency measures.
In Central and West Africa, performance was mixed. MTN Ghana, the group’s top performer, posted 35.9 percent growth, reaching 24.98 billion rand, which is more than twice Cameroon’s revenue. MTN Côte d’Ivoire grew modestly by 2.9 percent to 7.39 billion rand, while MTN Benin saw a sharp decline of 17.9 percent, reporting 4.71 billion rand. In this mixed regional landscape, MTN Cameroon stood out for its consistency and operational resilience.
As of Sept. 30, 2025, MTN Cameroon had 12.77 million subscribers. The subsidiary delivered these results in a highly competitive market defined by service-quality battles and aggressive promotions. Its double-digit revenue growth, combined with steady customer gains, strengthens its strategic position and reinforces its role as one of the MTN Group’s strongest performers.
The simultaneous rise in revenue and the EBITDA margin reflects a favorable revenue mix that includes data, value-added services, and network monetization, along with continued cost discipline. Over the medium term, MTN Cameroon’s ability to maintain this balance, in an environment of rising competition and potential regulatory pressure, will be central to sustaining its growth trajectory.
Malloum Amina
