(Business in Cameroon) – Tradex SA reported a net profit of 15 billion CFA francs for the 2024 financial year, its highest level ever, even as revenue declined by 5.4% to 367 billion CFA francs from 388 billion CFA francs in 2023.
The company has been on a generally upward trajectory since 2020. That year, its revenue was 230 billion CFA francs with a net profit of 7 billion CFA francs. Revenue saw a slight increase to 246 billion CFA francs in 2021, while profit dipped to 5 billion CFA francs. In 2022, the company accelerated its performance, with 354 billion CFA francs in revenue and 11 billion CFA francs in net profit. According to a Tradex executive, this performance is a result of “good corporate management, as well as a focus on quality and innovation, which have allowed us to gain new market share.”
Since entering the retail fuel market in 2006, Tradex has quickly become a key player in Cameroon, securing the second-place spot behind Total. This position is the result of an aggressive expansion strategy and targeted investments.
From 2019 to 2024, the company invested 8.2 billion CFA francs to modernize and expand its network. It opened 17 new service stations during this period, bringing its network to 81 points of sale. That number has since grown to 90 stations, covering all ten regions of Cameroon.
This investment and expansion policy has enabled Tradex to boost its market share from 22.4% in 2019 to 28% in 2024, solidifying its position in the domestic petroleum products distribution market.
Amina Malloum
