(Business in Cameroon) – Cameroon’s alcoholic beverages market is projected to reach nearly US$4.94 billion in 2025, according to Statista. That places it among the country’s largest consumer markets in Central Africa. But new scientific research suggests that a significant share of this value is circulating through informal channels where labeling and alcohol content frequently fall short of international standards.
A joint study by the Centre Pasteur du Cameroun, University of Yaoundé I, and the Institute of Agricultural Research for Development analyzed 106 alcoholic drinks sold in the capital. The findings are stark: 32.1% exceeded the EU methanol safety limit of 50 mg/L, 13.9% displayed discrepancies between declared and actual alcohol strength, and 16% lacked basic labeling such as batch numbers. Researchers warned that such deficiencies undermine traceability and expose consumers to health risks.
These shortcomings are tied to Cameroon’s vast informal alcohol sector, ranging from artisanal brews and small distillers to undocumented imports. Globally, the World Health Organization estimates that 25% of alcohol consumed is “unrecorded.” Given that Cameroon’s informal economy accounts for over 57% of GDP, analysts suggest up to US$1–2 billion in alcohol sales could bypass formal oversight.
The government has legal tools on paper. The 2018 Framework Law on Food Safety sets the basis for contamination control, while the Standards and Quality Agency defines technical norms. Oversight is shared between the Ministries of Public Health and Commerce. Yet enforcement gaps remain. The Yaoundé study highlights the absence of systematic surveillance and standardized labeling, weakening both consumer protection and fiscal revenues.
For policymakers, the stakes extend beyond health. With imports of wines and liquors reaching CFA22.3 billion (≈US$37 million) in 2023, up 14.5% year-on-year, better regulation could also boost domestic competitiveness. Formalizing producers would expand tax visibility, provide clearer market data, and reduce revenue leakage in a sector already among the largest in consumer spending.
Regional trade is another incentive. Cameroon ranks among Central Africa’s top alcohol consumers, and the African Continental Free Trade Area is opening export opportunities. But non-compliant products risk being excluded from markets with stricter regulatory regimes. Researchers stressed that lapses in alcohol declarations and missing batch numbers “complicate exports to neighboring countries with stricter regulations.”
The challenge now is to convert regulatory frameworks into practical oversight. By enforcing labeling standards and supporting small producers to meet safety requirements, Cameroon could turn an informal challenge into a fiscal and trade opportunity. The balance is delicate: protecting consumers while integrating informal actors into the formal economy could unlock growth in one of Cameroon’s most lucrative markets.
By Cynthia Ebot Takang
