Cameroon-based fintech Ejara has announced a governance reshuffle, weeks after the death on January 8, 2026, of its founder and chief executive, Nelly Chatue-Diop, marking a new phase for the start-up.
In a message sent to clients and investors, the company said the reorganization aims to ensure operational continuity and reassure its user community and partners. Ejara said it will continue the mission championed by its founder, focused on making savings, investment, and financial security accessible to a broad population across Africa.
Management remains in the hands of the cofounders. Baptiste Andrieux retains his role as chief financial officer. Tierno Tall, previously chief operating officer, has been officially appointed chief executive officer, formalizing an internal transition presented as a choice of managerial continuity.
Tall has been with Ejara since its creation and is described as closely familiar with the company’s vision, teams, and strategic priorities. His professional background includes more than five years as chief of staff at Ejara, as well as experience as a venture capital analyst between 2018 and 2020.
Founded in 2020 in Douala by Nelly Chatue-Diop, Baptiste Andrieux, and Tierno Tall, Ejara offers a mobile financial application that allows users to save and invest directly from their phones. The platform provides access to several products, including equities, commodities, and cryptocurrencies, through a wallet connected to mobile money services. The service primarily targets populations excluded from the traditional banking system, allowing users to start investing from CFA1,000 and fund their accounts via mobile money.
The start-up has already attracted international investors. Ejara raised $2 million in 2021, or about CFA1.2 billion, followed by $8 million in 2022, or about CFA4.8 billion, to accelerate growth and expand its digital investment services across the continent. The company also said it has obtained a digital asset service provider license in France from the financial markets regulator AMF.
Amina Malloum
