How systematic listening and community feedback can help us better respond to COVID-19

In February 2021, a new initiative was launched by WHO EMRO to assess and understand current practices and challenges to systematically listen to communities and respond to their feedback, provide the support country offices and partners need and discuss and agree on a joint way forward. The momentum to support vaccine uptake and rollout was leveraged to strengthen the social listening and community feedback approaches already in place, share lessons learnt, ensure peer learning within the region and find solutions to challenges to listen and respond to communities.

This package can be used by anyone involved in social listening and community feedback efforts, both on the regional, as well as the country level, who would like to organize a workshop series on social listening and community feedback. The lead facilitator of the workshop series should have a good understanding of the different ways to capture, analyse and use community insights. The series has a focus on COVID-19, but can easily be adapted to any other public health context.