Introduction to Marketing (University of Pennsylvania)

Taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

You’ll learn key principles in

• Branding: Brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly.
• Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering.
• Go-to-market strategies: Understand the drivers that influence customers and see how these are implemented prior to making an investment.
• Complete this course as part of Wharton’s Business Foundations Specialization, and you’ll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest-scoring projects prepared for their companies.